ELEVATE launched by minister in major boost for Ireland’s creative economy
Minister for Further and Higher Education, Research, Innovation and Science James Lawless TD has officially launched ELEVATE, a landmark four-year initiative at the Institute of Art, Design + Technology (IADT), aimed at building a world-class research and innovation ecosystem for Ireland’s creative industries.
Backed by €3.6 million in funding under the Government and EU-supported TU RISE programme, ELEVATE will strengthen IADT’s research capacity, foster deep collaboration with SMEs, and drive regional innovation across key creative sectors including screen, design, policy, and enterprise growth.
Minister Lawless said: “This initiative is not just about building capacity at IADT—it’s about positioning Ireland at the forefront of creative innovation. ELEVATE reflects the strategic goals of the TU RISE programme—supporting regional enterprise, enhancing research infrastructure, and future-proofing our economy through creative excellence.”
At the core of ELEVATE are four “Creation Bridges” that will support transformative research in areas such as animation, immersive media, UX/UI design, cultural entrepreneurship, and evidence-based policy. A strong focus on sustainability, equality, diversity, and inclusion (EDI) ensures the programme aligns with national and EU priorities.
“ELEVATE marks a defining moment for IADT as we pursue our strategic ambition to become Ireland’s university for the creative industries,” said David Smith, President of IADT. “This programme energises our research culture, embeds innovation across disciplines, and deepens our engagement with industry to deliver real-world impact.”
The programme includes the development of a cutting-edge Innovation Vision Lab, a new Virtual Production facility, and collaborative initiatives with leading organisations such as Accenture Song, NIBRT, and Beats Medical. It also supports a suite of academic residencies, industry fellowships, structured PhDs, and postdoctoral research—building a pipeline of future-ready talent.
“Creative industries already contribute nearly 9% of national employment and are among the most resilient sectors in Europe,” Minister Lawless added. “Through ELEVATE, IADT is helping to shape the next generation of creative leaders, innovators, and entrepreneurs who will define Ireland’s place on the global stage.”
ELEVATE runs from 2024 to 2027 and is a cornerstone of IADT’s Strategic Plan 2024–2028.
