TUS Digital Marketing Students Offer Consultancy Services to Industry

Master’s students at the Technological University of the Shannon (TUS) in Athlone are putting their digital marketing knowledge to the test, offering consultancy services to Irish businesses.

The initiative forms the basis of a collaborative ‘live’ postgraduate project between TUS and industry, which aims to give digital marketing students real-world industry experience with the possibility of a job offer at the end of it while businesses benefit from their expertise.

The programme, which is in its first year, requires students to develop a digital marketing strategy for their partner business before implementing it in the second half of the 12-month programme.

Pictured (LtR): Shauna Hynes, digital marketing student, TUS; Dr Alison Sheridan, head of the Department of Business and Management, TUS; TUS President Prof. Vincent Cunnane, Dr Aisling Keenan-Gaylard, programme coordinator MSc in Digital Marketing and digital marketing lecturer, TUS; and Arya Agarwal digital marketing student, TUS. Photograph: Nathan Cafolla.

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