Effective career guidance helps individuals to reach their potential, economies to become more efficient and societies to become fairer. It provides people with personalised, impartial and timely information and support to make informed decisions about their lives. It acts as a lubricant for developing and nurturing human talent to power innovation, creativity and competitiveness. It helps to implement lifelong approaches to learning and active approaches to labour market engagement and transition.
As the working world becomes increasingly complex, career guidance is becoming ever more important to individuals, employers and to society.