Master’s students at the Technological University of the Shannon (TUS) in Athlone are putting their digital marketing knowledge to the test, offering consultancy services to Irish businesses.
The initiative forms the basis of a collaborative ‘live’ postgraduate project between TUS and industry, which aims to give digital marketing students real-world industry experience with the possibility of a job offer at the end of it while businesses benefit from their expertise.
The programme, which is in its first year, requires students to develop a digital marketing strategy for their partner business before implementing it in the second half of the 12-month programme.
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