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The Pitch, The Schools Advertising Challenge

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The Pitch, The Schools Advertising ChPublic Jobsallenge



The Pitch 2022: Reminder!

Dear Guidance Counsellor/TY Co-ordinator,

Thank you for all the positive responses to The Pitch, The Schools Advertising Challenge and the amazing prizes up for grabs. We hope that preparations are going well with student entries from your school! A gentle reminder that the closing date for The Pitch is Monday 14th March 2022. You and your students can submit the links to your video ads through the online entry form here. Please do continue to contact us should you have any questions or points for clarification.

Watch Zainab Boladale explain all about The Pitch and how to get involved


Winners of The Pitch, The Schools Advertising Challenge for best video will be in with a chance to win these fantastic prizes: 

The Pitch

The Schools Advertising Challenge is a fun way to challenge your students to express their creative, digital and communication skills while learning about future career opportunities in the public sector. To enter students must create a 30 second video advertisement pitching the public sector as an attractive career pathway for their fellow students. Students might focus on:

  • General careers in the public sector
  • A person they know who works in the public sector 
  • A specific role that they are interested in (e.g. Garda, Engineer, …)

Not only will this challenge encourage peer-to-peer learning as part of a whole school approach to guidance, but The Pitch is also a fantastic hands-on active learning project perfect for Transition Year students. Students can enter the competition individually or in groups of up to 6.


Remember, you can find an array of resources on our website. This includes The Pitch Competition Kit, where you will find teacher guidelines as well as classroom resources for supporting your students through the steps of creating an entry for this competition. You can also check out the Public Jobs Schools Resource Kit where you and your students can find the student info page, lesson plans, career profiles and videos about the Public Sector to help inform their ideas for the competition.



To give your students a helping hand here are some of the criteria we will be looking for in the best videos:

  • The overall Concept for their advertisement - is it clear, factual and relevant?
  • Unique Selling Point (USP). Remember the aim is to encourage their peers to further explore careers in the public sector.
  • Creativity - your advertisement should stand out from the crowd!

Join our mailing list now to ensure you don’t miss out on information on how your school can get involved!

Tell us how we’re doing!

We’d love to hear your feedback on our resources. Let us know what you love or what you would like to see added. You can directly email us your feedback to [email protected] or just let us know when is the best time and contact number to call you on!



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