Most internet users would probably agree that it is in their best interest to have some information for their self on the web. Then why is internet privacy protection such a controversial issue?
The lack of privacy it is not necessarily bad. Many popular products and services on the internet are built on the collection of data about individuals, and their use makes for convenience.
Many of the most popular products and services on the internet are based on the massive collection and use of data about people and they’re used to add convenience.
Large companies, who collect user data such as social networking platforms (Facebook) and Google among others, are strong advocates against privacy. Their entire business models are built on the gathering and processing of as much data as is possible.