The rapid advancement of artificial intelligence (AI) offers guidance counsellors new ways to enrich their practice and better serve students and clients. As Andreas Schleicher, Director for Education and Skills at the OECD, has noted, “Technology can amplify great teaching, but great technology cannot replace poor teaching.” (Schleicher, 2015). This principle applies equally to counselling: AI tools can help counsellors streamline routine tasks, generate tailored materials, and maintain more meaningful human interactions.
This guide provides an overview of four prominent AI applications—ChatGPT, NotebookLM, Gamma.app, and MagicSchool.io—alongside practical examples and cost considerations, grounded in the three core areas of guidance counselling: personal, vocational, and educational support.
Gerry Reilly, Guidance Counsellor at St. Macartan's College, Monaghan and National Secretary IGC
ChatGPT
Overview and Capabilities
ChatGPT, developed by OpenAI, is a versatile language model capable of generating human-like text based on user prompts. It can understand context, provide detailed responses, and assist in tasks such as brainstorming, report-writing, and quick content generation. Its key strengths for guidance counsellors include:
Practical Applications
Cost Structure
Free Version: Basic usage is free; however, peak demand times may limit access.
ChatGPT Plus: USD $20/month, offering faster response times, priority access during peak hours, and early access to new features.
Enterprise Options: Pricing is customised for institutional or large-scale usage.
“AI has the potential to tackle some of the biggest challenges in education today, innovate teaching and learning practices, and ultimately accelerate the progress towards SDG 4.”
– UNESCO (2019)
NotebookLM
Overview and Capabilities
NotebookLM (by Google) is designed as an AI-powered note-taking and research companion. It uses language models to summarise and interpret user-provided material, helping counsellors organise information efficiently. Key features include:
Practical Applications
Cost Structure
Future Pricing: Google may introduce tiered subscription plans once fully launched, but specific details remain forthcoming.
Beta Access: NotebookLM is currently offered in a limited-access beta, often at no cost to participants.
Gamma.app
Overview and Capabilities
Gamma.app is an AI-powered platform for creating engaging visual presentations, documents, and pitches. By automating design and layout, it empowers users to focus on content rather than formatting. Its features include:
Practical Applications
Cost Structure
“Effective visual communication can significantly enhance understanding and engagement, and AI-based design tools make this far more accessible for counsellors and educators alike.”
MagicSchool.io
MagicSchool.io
Overview and Capabilities
MagicSchool.io is an AI-driven platform specifically tailored for teachers, counsellors, and education professionals. It aims to assist with lesson planning, resource generation, and personalized learning strategies. Its features include:
Practical Applications
Cost Structure
Premium Upgrades: Additional analytics or advanced functionality may require a subscription (pricing varies, but often in the range of USD $10–$20/month for institutions).
Free for Educators: Many core features are offered free to teachers and counsellors.
Implementation Strategies and Ethical Considerations
Training and Familiarization: Encourage staff development sessions where counsellors can experiment with these tools. As John Hattie (2018) observed, “Professional development is key to unlocking the full potential of AI in educational settings.”
Data Privacy: Always adhere to relevant data protection regulations (e.g., GDPR, FERPA) when handling sensitive student information.
Human Oversight: AI tools are augmentative, not replacements. Ensure professional judgment remains central.
Inclusivity: Select tools that respect cultural, linguistic, and accessibility needs, bridging gaps rather than widening them.
Conclusion
AI is rapidly reshaping the educational and counselling landscape, offering unprecedented efficiencies in resource generation, personalization, and data management. By thoughtfully integrating tools such as ChatGPT, NotebookLM, Gamma.app, and MagicSchool.io, guidance counsellors can enhance the support they provide in personal, vocational, and educational contexts. The value of AI lies not only in its ability to automate but in how it frees counsellors to devote more time to the human dimension of their role: listening, empathizing, and guiding. “We must harness technology to elevate the art of counselling, not overshadow it.”
Prepared, in part by AI, for professional guidance counsellors seeking to integrate AI effectively into their practice.
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