Google today announced the launch of App Maker, the newest entry in the low-code, drag-and-drop app building market. Like its competitors from Microsoft and numerous startups, App Maker promises to make it easy for anybody to quickly develop basic apps that serve a very specific purpose inside an organization.

The new service features a cloud-based drag-and-drop development environment that lets you build the user interface and populate it with data from your G Suite applications, Google Maps, Contacts and Groups and virtually any service that offers an API. These applications then run on the same infrastructure on which Google’s own G Suite apps run, and IT admins can also manage them in exactly the same way as Gmail, Drive and other G Suite applications.

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