There is widespread awareness of the environmental damage that can be caused by the wrong type of farming. We hear about it all the time. There isn’t as much discussion of those that are doing a great job farming for nature, about the positive stories, meaning we don’t have many good role models.
This negative narrative can alienate farmers from nature, making them feel apart from it rather than part of it. Encouraging farmers to feel that they are part of the solution, not just the problem, is the first step in a long journey which will require a lot of financial and technical support, new partnerships and new visions. This can hopefully be the start.