Microsoft it is to hire 600 people following the selection of Dublin as the locationTech Central for one of four global inside sales centres. Some 500 new roles have been created with immediate effect.

The company is recruiting a further 100 in operations, engineering, data centre management, technical solutions, search account management and customer sales.

The new hires will join the 1,200 people already working with Microsoft in the Dublin based EMEA operations centre, the European development centre, the Irish sales & marketing subsidiary and at the Europe, Middle East & Africa (EMEA) data centre.

The centre will enable sales staff to use tools and analytics to create a sales experience for customers which is personalised to address their business challenges or opportunities, and enables them to engage with Microsoft through their preferred channel, be it over the phone or online.

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