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LYIT new Marketing with Online Technologies

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LYIT new Marketing with Online Technologies

Explore the new worlds created by technology with LYIT’s new Marketing with Online Technologies programme

The Department of Business Studies at Letterkenny Institute of Technology (LYIT) has launched an exciting new honours degree programme for 2021, Bachelor of Business (Hons) in Marketing with Online Technologies.

Today more than ever businesses have become heavily reliant on the online world. Marketing, sales, services, shopping and engagement have all moved online. Social media and online platforms have become an essential component of marketing strategies. These online technologies allow businesses to meet customers, market online, build brand awareness and boost leads and sales.

This new degree programme will equip learners with the capabilities to excel in the dynamic and global marketing environment by developing marketing graduates who are innovative in their approach, and, have the capacity to act as catalysts for growth in organisations.

The programme reflects the intrinsic need to develop marketers who have a strategic approach towards the marketing function and, have the ability to leverage online technologies to connect with current and prospective customers.  Dynamic digital marketing skills are vital for businesses to successfully operate in Industry 4.0.

This innovative programme offers a one-year optional work placement that will allow developing marketers to gain practical experience executing marketing tasks in an organisational setting.

Patricia Doherty, Head of Department of Business Studies is delighted to launch this programme for 2021, she says; “This new marketing degree will present many opportunities for graduates as online technologies have now become an essential feature in all organisations. Upon graduation, Marketing graduates traditionally have had a vast range of career options available to them. With the use of digital technologies such as smartphones, online devices, chatbots and social media platforms on the rise, the opportunities for graduates in marketing with online technologies have never been greater”.

To find out more about the Marketing with Online Technologies programme at LYIT visit or email [email protected]



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