Athlone Institute of Technology is once again partnering with Midlands-based companies to help them fill their digital marketing resource gaps using final year students’ knowledge of cutting-edge digital marketing methods as part of an innovative ‘live’ capstone project.
The hugely successful initiative, which is now in its second year, gives the students the chance to work with real businesses, helping them set and achieve strategic digital marketing goals all the while gaining invaluable, hands-on, industry-relevant experience.
“We designed this programme with the digital needs of industry firmly in mind. There is a significant skills gap and not enough technically adept graduates to drive the digital needs of businesses forward,” Louise Murray, marketing lecturer at Athlone Institute of Technology, explained.
“With this unique mode of assessment, we’re cultivating highly-skilled, confident digital marketing graduates who are capable of getting stuck in and adding value to a business immediately – whether that be in an in-house or agency capacity.”