It has only been about ten years since social media really became a big thing. Yes, it was around
for a while before then in one way or another, but it just wasn’t on the same scale as we see today. Now in 2016, almost one third of the world population is on social media – 31% to be exact. The highest usage comes from North and South America, at 59% and 50% of the populations respectively.

The regions with the lowest usage of social media and therefore the biggest areas for potential growth for social media demographics in the years to come, are in Central and South Asia, and Africa. In these regions, only around 10% or less of the population say that they do not use any kind of social media. This is predicted to change fairly rapidly as access to internet and smartphones increases.

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